With sales of their competitor soaring in a market that they were long-standing veterans, Vuse had an uphill battle. How to get noticed in a world where their adversary was everywhere. Their message, we’re better, was represented with years of technological expertise and the ever-evolving goal of the Perfect Puff.

We launched Vuse’s new flagship product with a wide-reaching campaign. After creating a new series of brand communication, we brought the product to the forefront of every retailer.

Does confidence equal growth? TD Ameritrade believes so. That’s why we set to show that when you have confidence, you’re set to succeed.

We took the technology of IBM Watson, paired it with the ability to scrub willing participants’ social data, and projected the information in a digital environment that gauged the engagement of NFL fans on social media.

Users’ scores were ranked against each other. These scores went a step further. Users had the ability to influence the social presence of their respective NFL teams. Using those numbers, we projected the winning team for the Superbowl and brought their Most Confident Fan to see the game live.

The greatest obstacle in the way of financial literacy is talking about one’s financial ignorance. The Green Room is a location created to serve as TD Ameritrade’s setting to have conversations with their audience. I worked in tandem for the shooting and editing of this project and saw my work come to life through collaboration.

We created a world that serves as the voice for financial education and created a larger audience of consumers than ever before.

For TD Ameritrade, I created a series of animated units for various communications. I like to animate—this was really fun.

I’ve focused a lot of thought on the story that can be told through the elements of design and the principles of user journey and flow. Using and understanding both can give us a more impactful approach to how better serve content digitally.

Part of financial literacy means knowing what to do with your money in order to capitalize on its growth. ‘Put your money to work’ means investing, but it can also mean your money has a job. It will certainly feel like it once it matures.