user design
Data meets design.
My approach combines user-personas built on a data-based methodology, a mastery of interaction design, and brand.
I create experiences that target actionable business goals, and improve user engagement—with a desire to work with clients on their overall brand.
public storage | size guide landing page
how we made self storage simpler—and made it look good, too.
We took the important step of picking a size, and made it easy to see in a second.
a sub-nav that
isn’t sub-par.
There are many size options to explore. This sub-nav gives the user the ability to toggle between the size categories and see the sizes within each segmentation.
data is king.
Accessibility means understanding that users have different needs in regards to how they download information.
Charts are another way for Public Storage’s customers to make the most informed decision.
let’s put this in context.
Some users are visual thinkers. Visual approximations give context to users when they don’t think dimensionally.
lamb weston | homepage
navigation ux | ui
When we think about the Lamb Weston .com experience, we had to review the pages hidden within clumsy journeys—to make the navigation intuitive.
know thy fry.
We decided to create segmentation journeys for product categories on the homepage to increase the visibility and education on Lamb Weston’s products.
communicating
the community.
Lamb Weston has a history of bringing innovation and building relationships with their business partners. We brought to light the importance this has to the ethos of the brand.
history lessons aren’t boring when you have
a history of innovation.
There is a rich history of Lamb Weston’s growth that speaks to the strength of the brand. We made sure to make it a bigger part of the story.
deliciously-snackable content that needs a napkin.
The story shouldn’t be over after the brand speaks. We added some fresh takes on the Lamb Weston products to keep the creativity—and push some products, too!
