the ask

Lamb Weston wanted to help foodservice operators to increase awareness, traffic and check averages for their businesses, and reach new operators and current customers through a campaign that celebrates National French Fry day.

the approach

A focus on delivering value.

Deliver exceptional work.

Innovate and think creatively.

Use Digital & UX strategy. 

Make data-driven decisions. 

Weekly client touch points.

Nurtured client relationships.

1 | landing page

2 | digital display

3 | email

Emails Delivered

134,554 total

3 Touch Email Series

Click Through Rate

First email: 1.34%

Second and Third emails: 0.89%

Leads Generated

547 Leads

73% Click To Conversion Rate

the ask

The client wanted to increase selection of its products. The strategy was set to target and influence behaviors of key stakeholders in the buying journey.

After a pilot plan was developed to target Pharmacists, we created a new campaign and diverse media plan to be executed over a three month period.

the approach

1 | email

2 | digital display

3 | social

the ask

Vuse was on the precipice of a major product war. The parent company of Vuse, R.J. Reynolds,
vs. the dark horse brand of vapor tabacco products, the nefarious marketing maverick — Juul.

With the experience of one of the largest global legacy tobacco brands, Vuse set to define the true industry standard, and elevate it — all at once.

the approach

By taking advantage of a multi-channel approach that included digital display, print, and web marketing — Vuse was able to dominate the category. With a pervasive and strong messaging strategy, Vuse was able to build a strong category presence to drown out the industry noise.

1 | digital display

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2 | landing page

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3 | print

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4 | outdoor

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the ask

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the approach

1 | print

2 | social

3 | marketing

4 | site takeover

5 | digital display

the ask

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1 | print

2 | marketing

3 | social

the approach

Vuse was on the precipice of a major product war. The parent company of Vuse, R.J. Reynolds, vs. the dark horse brand of vapor tabacco products, the nefarious marketing maverick — Juul.

1 | print

2 | social

3 | marketing