Does confidence equal growth? TD Ameritrade believes so. That’s why we set to show that when you have confidence, you’re set to succeed.
We took the technology of IBM Watson, paired it with the ability to scrub willing participants’ social data, and projected the information in a digital environment that gauged the engagement of NFL fans on social media.
Users’ scores were ranked against each other. These scores went a step further. Users had the ability to influence the social presence of their respective NFL teams. Using those numbers, we projected the winning team for the Superbowl and brought their Most Confident Fan to see the game live.
