With sales of their competitor soaring in a market that they were long-standing veterans, Vuse had an uphill battle. How to get noticed in a world where their adversary was everywhere. Their message, we’re better, was represented with years of technological expertise and the ever-evolving goal of the Perfect Puff.
We launched Vuse’s new flagship product with a wide-reaching campaign. After creating a new series of brand communication, we brought the product to the forefront of every retailer.